Proposal · prepared for Spencer Skuse & Potter Limited · 18 May 2026 A few specific fixes for spencerskuse.com.
Spencer Skuse and Potter · Cardiff, London, Exeter, Clevedon · website rebuild.
I rebuild small-business and small-firm sites in my spare time when I can see they are leaving conversions on the table. Three things stood out on the live spencerskuse.com after a careful pass on mobile and a look through the source. Three findings below, with what the rebuild does about each, then a working preview you can click through.
See the live rebuild
→ A working preview you can click through · opens in this tab
Finding 01 Footer copyright reads 2015. The site has not been maintained for eleven years.
The live site at spencerskuse.com is a 2023 Divi build on WordPress (WP Engine) whose footer still carries "© 2015". The homepage hero is a stock photograph of Westminster Bridge, the body grid uses Divi placeholder filenames (asset-0 through asset-8) including a generic UK terraced-street shot and a Welsh-terraces shot that is unrelated to your firm. A prospective client landing here in 2026 sees a date stamp from the year the firm became an SRA recognised body and concludes the website was set up once and never touched again. For a solicitor that publishes 4.7 stars across 78 Birdeye reviews, the website is materially worse than the reputation behind it.
After rebuild After the rebuild: a current-year footer that pulls from the build timestamp automatically (so it is never wrong again). The Westminster stock image and the Divi placeholders come out. Real headshots of Graeme, John, Alex, Andrew and Alwen sit on the team grid where they belong. The Conveyancing Quality Scheme accreditation badge stays. That is a real credential and it should be near the hero, not buried.
Finding 02 No Schema markup for four offices. Google cannot tell Search the firm has branches in Cardiff, London, Exeter and Clevedon.
A grep over the homepage source returns zero application/ld+json blocks. There is no Organization schema naming Skuse and Potter as directors, no LocalBusiness entry per office, no AggregateRating reflecting the 4.7 average across 78 Birdeye reviews, and no FAQPage. Search "solicitors Clevedon" or "solicitors Exeter Business Park" and Spencer Skuse and Potter is invisible to Google in those catchments because nothing in the source tells the crawler the firm operates there. The four-office structure is the strongest single differentiator the firm has, and the website does not declare it in any machine-readable way.
After rebuild After the rebuild: Organization with founder Graeme Skuse and managing director John Potter, four LocalBusiness sub-entities (one per office with its own postcode, telephone and openingHours), AggregateRating sourced from the live Birdeye reviews, FAQPage for the five recurring client questions. Within weeks of launch the firm starts surfacing on "solicitors Clevedon", "solicitors Exeter business park" and the Cardiff long-tail queries it should be winning by default.
Finding 03 The team page lists five solicitors as bare names. A prospective client has no way to choose who to call first.
On /our-team/ the five solicitors (Graeme Skuse, John Potter, Alex Oakley, Andrew Oakley, Alwen Morris) appear as links with no role, no qualification year, no practice area and no office. Each individual profile page underneath gives at most one sentence ("acts on behalf of clients throughout England and Wales in all aspects of residential and commercial property law"). For a firm that handles property, family, wills and probate, commercial litigation and dispute work across four geographies, this is the single highest-leverage page on the site, and it tells the visitor almost nothing.
After rebuild After the rebuild: a Where We Sit panel that maps each solicitor to their office and their practice area. Graeme Skuse, Cardiff, residential and commercial property. John Potter, Cardiff, conveyancing plus Wills, Probate and LPAs. Alex Oakley, Andrew Oakley, Alwen Morris with their named specialisms. The client in Exeter who needs a will and the client in London who needs a partnership agreement both know exactly who to phone within five seconds of landing on the page.
Pricing | £2,000 | Fixed for the rebuild, one-off. |
| £150 | Per month for hosting and ongoing care. |
| £50 | Optional. Embedded chatbot trained on the firm's FAQs. |
No retainer. No contract. No in-person visits, fully remote from Switzerland.
One round of revisions before launch DNS cutover handled (you keep the domain in your name) 30 days of post-launch tweaks at no extra cost Source code handed over on day 60 (you own everything)
If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Cardiff builds this quarter, and first confirmed wins the slot. If I do not hear back by 28 May 2026, the proposal site comes down.
See the live rebuild OPEN →
A working preview you can click through · opens in this tab Four small things worth saying
Is anything on the rebuild made up, or is everything sourced?+
Every name, address, phone number, qualification and service line comes from Companies House (filing 09327080), the SRA register (number 623746), the firm's own live site or Birdeye reviews. Where something could not be sourced (the origin of "Spencer" in the firm name, opening hours, the Clevedon street address, Lighthouse scores), the research file marks it (unknown) and the rebuild leaves a labelled placeholder rather than inventing a detail. The full research file is included with the proposal handover.
Are you charging for hosting on top of the £150 monthly fee?+
No. The £150 monthly fee includes Vercel hosting on the edge, the always-renewing Let's Encrypt certificate, the monthly content updates, schema upkeep across all four offices, and the analytics email. The current WordPress install on WP Engine costs around £30 a month on top of the Divi licence, and goes away on cutover.
I do not want a chatbot on the site. Is that included?+
The £50 chatbot tier is optional and off by default. The base rebuild is a content site with a contact form on each office page. The chatbot, if you ever want it, is trained on the firm's FAQ plus a small knowledge base of the five recurring client questions about conveyancing timelines, mortgage panel membership, fees and remote LPA execution. It can be turned on or off any month.
Will the firm still own the domain and the code after launch?+
Yes. Your registrar account stays in your name. On day 60 the source code for the site is handed over to whichever Spencer Skuse and Potter director the firm nominates, plus a written runbook. If you ever want to part ways the site comes with you intact, and no ongoing fee is required to keep it online.